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Is CV-Link Doomed to Fail?

May 4th, 2015

          The CV-Link dream was presented as a continuous bicycle-pedestrian-golf cart route running on top of a Whitewater River embankment. It was to be a route free of cost or adverse impact to valley residents. No broad community outreach effort seeking endorsement or financial support was required nor attempted for it was to be a free trail in an unused or underused area of the valley. No part of this dream has proved to be substantially true. The route won’t be a continuous one along the Whitewater River embankment, it‘s going to require significant annual maintenance costs to be paid by the community and portions of the route will adversely impact some who reside or have business interests in the route’s proposed proximity.

          What has now become clear is that there is no broad community grassroots support for the CV-Link plan that currently exists. The proof of that was in the failure of the general community, elected leaders or even potential users to raise a hue and cry over the City of Rancho Mirage pulling out of the program. CV-Link planners were never required to build broad-based grassroots support. They secured funding from sources other than the local community. There were no fully realistic presentations to Chambers of Commerce, business groups, clubs, social groups, schools, religious leaders, philanthropies, etc., seeking endorsements and support. None of this was needed in order to secure funding. Once that independent funding was obtained broad community support was assumed. Now it’s become clear that grassroots support needs to be obtained if CV-Link is to move forward.

          The obvious step for CV-Link is to broaden their leadership group, seek more advice from community leaders and begin a program of realistic presentations to each and every group, agency and entity in the valley that will be affected by or should be interested in CV-Link. Will CV-Link planners step up to the plate and begin a realistic community outreach program? Do they have all the information about the trail route, its costs and impacts ready for presentation? Do they have statistics on it’s expected use (who will use, where will they come from, how often will they use it, how many and when, etc.)? Now is the time to ask all the possible questions and prepare answers for each. Now is the time to really get to work and make a determined effort to sell this project along with it’s abbreviated “dream”, future costs and perceived adverse impacts.

Bond Shands
May 4, 2015
The Notebook at www.bondshands.com

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